This is a strategic storyteller and brand steward responsible for bringing Piedmont's mission to life through compelling, human-centered copywriting. This role transforms patient, physician and community stories into clear, emotionally resonant narratives and develops persuasive, action-driving copy across external and internal touchpoints.

Working closely with the Manager of Creative/Content, this role contributes to content strategy and brings a strong, informed and defensible point of view on messaging, storytelling, audience needs, channel execution, and brand voice. The role ensures copy is distinctly Piedmont, clinically accurate, and aligned with business and communication objectives. 

This person is expected to be proactive, collaborative and solution-oriented. A successful candidate anticipates needs, improves assignments beyond the initial request and helps stakeholders achieve stronger outcomes while protecting Piedmont's brand and editorial standards.

Responsible for writing and editing copy for a variety of media, including paid and organic advertising, scripts, social media, emails, websites, and collateral. Researches, analyzes and reports on published content. . Upholds and enforces Piedmont Healthcare's editorial and brand standards. 

Education

• Bachelor’s Degree in Journalism, English, Communication, or related field Required

Work Experience

• 3 years of Professional copywriting, content development, editing or related experience, with demonstrated experience developing copy across multiple channels and formats required
• Demonstrated experience developing human-centered stories, including patient, physician, or community narratives is required
• Healthcare writing experience is preferred
• Portfolio demonstrating strong brand voice, strategic storytelling, and multichannel copywriting preferred
• Experience working with subject matter experts, creative teams, and cross functional stakeholders preferred

Licenses and Certifications

• None Required