This is a hybrid role requiring on-site presence in our Atlantic Station office Monday through Thursday, with the flexibility to work remotely on Fridays.
Responsibilities
Develop and manage the execution of business-to-consumer and business-to-business marketing strategies and efforts, using CRM, data and other resources, to drive business growth and enhance brand awareness for all assigned Piedmont Healthcare entities; which includes overall system, affiliated hospitals, service lines, programs, and physician group. Works with operational leaders to identify and achieve priorities, goals and objectives for the organization.
Qualifications
Education
Bachelor’s Degree in Marketing, Public Relations, Communications or a closely related field is Required
Work Experience
5 years of progressively responsible work experience in marketing and public relations Required
Marketing, marketing communications or public relations experience in healthcare, physician marketing or a closely related field is Preferred