Join Piedmont to move your career in the right direction. Stay for the diverse teams you’ll love, a shared purpose, and schedule flexibility that frees you to live for what matters both in and outside of work. You’ll feel valued, motivated to be your best, and recognized for your contributions to exceptional patient outcomes. Piedmont leaders are in your corner, invested in your success. Our wellness programs and comprehensive total benefits and rewards meet your needs today and help you plan for the future.
JOB PURPOSE:
This position leads the development and execution of media and sponsorship strategies under the direction of Director, Content and Media and in close partnership with the team and other stakeholders across the Brand Growth team. This includes the support of the marketing and brand plans for the Piedmont overall brand, entities, service lines, talent acquisition and local practices and all mass-, digital- and paid social media, out-of-home, sponsorship activation/support and potential new or different approaches for Piedmont like Influencer Marketing, Direct Mail, Gaming, Podcasts and future AI integrations. The role is also responsible for supporting the Brand Growth Mix Modeling efforts with the analytics team, including the tracking and measurement of all media and sponsorship activation and reporting to all stakeholders.
MINIMUM EDUCATION REQUIRED:
Bachelor’s degree in Digital Marketing, Business, Technology, or related field.
MINIMUM EXPERIENCE REQUIRED:
Five (5) years of experience in media in agency or client side.
MINIMUM LICENSURE/CERTIFICATION REQUIRED BY LAW:
None.
ADDITIONAL QUALIFICATIONS:
• Experience or familiarity with modern science-based marketing approaches (e.g. Lis Binet & Peter Field, James Hurman/Cannes Lions, Byron Sharp, Mark Ritson etc).
• Leadership experience is preferred.
• Experience working in consumer products goods, insurance, financial, travel, hospitality and/or, media
agencies.
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